Maybe it’s because I’ve broken the screen on my iPhone 7 three times.
Maybe it’s because I work in advertising.
Or maybe it’s because I’m a sad bastard …
But this ad bothers me a lot.
No … it not the terribly contrived ‘real life’ image.
Nor is it the fact 25% of iPhone 7 owners are clumsy fucks.
It’s the fact the company – Tech 21 – make such a deal of being iPhone 7 specialists AND THEN USE AN IMAGE IN THEIR AD THAT ISN’T OF AN iPHONE 7!!!
Why?
Seriously why?
Don’t tell me there isn’t a stock shot available because I did a quick look and theres loads of them.
No one behind this campaign comes out of this looking good.
The agency look like they were lazy bastards and the client looks like they don’t care.
Seriously, why should I trust a company about their iPhone 7 protection when they don’t even know what an iPhone 7 looks like.
This sort of thing drives me bonkers.
Literally bonkers.
It’s not hard to get this right.
It’s the least they should be doing.
If I was a competitor I’d absolutely jump on this.
Mind you, if I was at the agency/client behind it, I’d be jumping on people’s heads.
So come on adland, let’s not give people even more ammunition to question what we do and how valuable it can be for business. Seriously, get a fucking grip.