Welcome back.
Did you eat copious amounts of Easter Eggs?
Well, regardless if you did or didn’t, this post is going to make you sick as a dog.
Long ago, when twitter first started, Andy pronounced Twitter, Twatter.
To be fair, in the early days it had a certain charm – like blogs – where there was a real community and it came together to support and encourage those around you.
But now …
Oh boy, now it’s either all out verbal warfare or chancers.
But there’s another group that has started making itself known.
The gurus.
Nothing sums up this group more than this:
Now Gaurav works for Clickup as their Chief Growth Officer … which means he’s no doubt, connected experienced and likely has a lot of things we could all learn from. Which is why I am confused he decided to write such a blatantly ridiculous tweet like the one above.
Yes, the ‘voice’ of Apple is an integral part of the brand, but the way he has phrased his words seems to suggest it’s the voice – not the technology, innovation or distribution – of the brand that has made it worth so much.
But even more bizarrely, he’s also insinuating his tips can help you be worth that much too.
Hahahahahahahahahahahaha.
Now maybe he made a mistake – we all do it, me more than most. However when I checked out his other tweets, they all seemed to exist in this little universe of like-minded, self-appointed gurus all saying the same sort of things.
Here’s a couple of them.
Good marketing can never solve for a bad product.
Bad marketing can never solve for a good product
Balance is the only answer
Or this gem …
Over 3.5 billion tweets are posted each week.
But most people are reading the wrong ones.
Here are the 10 best tweets from the week guaranteed to make you smarter:
The problem with social media is that anyone can be a legend in their own lunchtime.
Where it’s not about the work you’ve done, but the ‘following’ you have gained.
What’s even scarier is I’m seeing more and more agencies going straight to Twitter to hire people as if they’re the only ones that count.
And that scares me for 2 reasons.
1, They’re not. The absolute opposite if anything.
2. It feels ‘profile’ is more important than real work.
Maybe I’m wrong, but I’m pretty sure there’s way more great planners, creatives and suits NOT on twitter than there are on it. And while some of those bashing out their 280 characters are ‘proper good’, to think that is the only pool worth searching smacks of either delusion or laziness.
Once upon a time someone said, ‘those who can’t create music, write about it’ .
While that was pretty mean, I can’t help but think the modern equivalent of it would be:
Those who don’t create work, tweet about it.
Not entirely true – and also mean – but maybe something agency recruiters should keep in mind when trawling twitter to find their next twitter-famous hire.