A while back I wrote about how McKinsey advised a client that the best way to boost their sales was to incentivise their distribution network.
That wouldn’t be so bad if the client I was referring to wasn’t the infamous Sackler family – creators of Oxycontin – and the result of this decision wouldn’t be that tens of thousands more people would end up becoming addicted or die from what has been labelled as one of the most deadly over-the-counter drugs ever produced.
But I recently saw something that could be just as evil.
Maybe not so directly dangerous, but messed up all the same.
This …
What the absolute fuck?!
It’s bad enough someone decided to use Paw Patrol to sell some shitty kids drinks … but to then make that drink come in a bottle that has been purposefully packaged to resemble a champagne bottle is just asking for trouble.
How did this get through?
I mean, isn’t this just a modern version of candy cigarettes?
No doubt whoever is behind this horrible use of exploitation and manipulation is being watched with admiring eyes over at McKinsey right now.
But if you think that was bad, there’s worse.
Something that has confused me to the point where it feels my brain may explode.
Sure it doesn’t involve addiction or death – at least not directly.
And sure, it doesn’t revolve around making kids get comfortable with iconography that in later life may have negative affects on their health and wellbeing.
But at the same time, it’s even more messed up than all that.
Something that makes you question that values and tastes of all of humanity.
Here we go …
What the hell?
I mean seriously, what the hell!!!
No doubt Vaynerchuk will now be releasing copious amounts of video footage of him telling artists how they need to follow his ‘system’ to earn ludicrous amounts of cash for their work.
Who would pay this?
Worse, who would pay this for an NFT of his doodle?
And why? Why would anyone think this is a good idea.
Hmmmmmn, unless the person was Vaynerchuk in an act of PR gaining?
Now I’ve said it, you can picture it can’t you.
To assume any other reason is basically an admission we’re in end of days.
So while I apologise for ruining your week from the first day, please remember – I didn’t come up with this crap, I only write it.