Some people say planners are a waste of space.
That they don’t know what they’re doing.
That they have egos is writing cheques, their talent can’t cash.
To be fair, there’s a lot of truth in all of that.
But recently I came across a bit of planner genius that deserves applause.
Have a look at this …
The handsome bastard in the photo is Henry.
Henry is one of the brilliant planners in my gang.
And while his brain can take you to places normal minds can’t see, let alone reach, I can’t help but think that as subliminal cues go … showing a client your thinking while standing under a light bulb – to reinforce “this is a brilliant idea, you must approve it immediately” – is next level impressive.
Well done Henry, you have single handedly make planners ask their agencies for lightbulbs to be hung down in meeting rooms all over the world.