The picture above is in our office.
I bloody love it.
I love it because this industry is seemingly falling into 2 group.
Those who live to make work and those who live to talk around making work.
You can tell who is who.
The ones who want to make work just can’t help themselves.
They’re constantly looking for opportunities – or creating opportunities – where they can use creativity to do something exciting or interesting or weird or thought-provoking.
Then there’s the others.
The ones who hide behind decks.
Who always explain why something can’t be done. Who talk about problems rather than possibilities. Who respond literally to every brief. Who talk about what others have done rather than what they could do. Who show work that was done years earlier, not months.
And even though the industry is full of truly talented people, there’s sadly far too agencies of the former and far too many of the latter.
Which highlights how much the industry is its own worst enemy right now and how happy I am being at a place that can’t help itself to make and create.