Marketing is always trying to find a way to be ‘relevant’ to its customers.
Of course, the real reason for this is because many of them don’t care about their customers beyond what they’re spending their money on.
It’s for this reason we so much bandwagon jumping – where brands suddenly claim to care about issues they’ve never shown any interest in and, in some cases, directly contributed to the issue society is fighting against – because they need to keep that money rolling in.
It’s why we have so much ‘purpose’ being spouted in marketing decks all around the World and why so many brands appear schizophrenic as they switch their attention to whatever social issue they think will ‘optimise’ their return on illusion. I mean, purpose. Ahem.
Putting aside the fact that if a brand really was committed to their purpose, they wouldn’t be changing it in the blink of an eye … there are at least some brands who put in some effort … who actually invest some money into what they believe. However, there’s others who just look for the easiest way to lie.
What. The. Hell???
I mean, there’s greenwashing, but this isn’t greensplashing.
I particularly love how they claim to have ‘overlooked the possibility’ the naming could mislead the people.
Hahahahahahahahahahahahahahahahahahahahahaha.
Nothing shows how little regard they have for their customers than using that excuse.
I mean, doing such a terribly shit thing is horrific … but using an excuse like that to ‘justify their actions’ shows how they literally don’t care.
They’re laughing at us.
They think we’re stupid.
So let’s prove them right by never buying one of their products and say we overlooked the possibility they wanted us to actually buy their shit.