When I first came to London, I signed up for Zip Car.
To be honest, the process was a nightmare, but I thought it would be useful.
Was it?
Well, put it this way, we ended up buying out own car.
I’m sure Zip is useful for many people, but part of the problem for us was that there just weren’t many cars close to where we lived. What this meant was that if we wanted one, we probably would need a taxi to get to-and-from the car, which kind of defeats the purpose.
The reason I am saying this is that I just saw this ad for them on the tube.
While there were many things I found a bit bizarre about the ad – specifically the fact you’re sitting on the tube but it’s telling you to get a taxi – the bit that got me the most was in the body copy, where they say …
“… leave our car wherever you leave your inhibitions”.
And then, via the ever-useful *, they clarify this with the additional …
“… just make sure you leave your inhibitions in the ZipZone”.
So in essence, they’re trying to position themselves as the enabler of the spontaneous spirit but then have terms and conditions that mean you can only live that way if you’ve thought through your actions.
Or said another way, they want you to plan your spontaneity.
Idiots.