So a few weeks ago, I received this email …
As soon as I read that first line, I just switched off.
Not because I’m not interested in new business, but because it’s so obvious anyone in business is.
I also don’t like the tone …
As if they just care about my best interests.
Everything about this email pissed me off which – as introductory emails go – is the opposite effect they should have.
I get it’s hard to cold call someone.
I get it’s difficult to grab their attention.
But maybe someone should tell them the secret to making anyone care is getting them to buy rather than just trying to sell.
Or said another way, finding out what your audience need rather than selling them what you want them to want.