Brands have been making ‘consumer films’ for decades.
You know the ones, where supposedly random people wax lyrically about how – or why – [insert brand here] is soooooo good.
Well recently I saw the best one ever made.
EVER. MADE.
Even better than those ‘insane button’ clips for Tesla from years ago.
It’s for Krispy Kreme Ireland – and frankly, they are better than most movies I’ve seen recently, let alone ads.
Apart from the fact the people appearing in it appear to be genuine ‘randoms’, this recent brilliant article in The Guardian highlights just how much of an impact the Doughnut Kings/Queens have had on the Emerald Isle.
Though I think the comment, “It’s like my first lesbian kiss, I’m confused but I love it” … is literally the pinacle of all possible compliments.
So sit back, grab a box of Krispy and enjoy …
