I found this photo in my old files.
It’s about 12+ years old.
But based on what the sticker says, it shouldn’t matter should it?
Except it does, because it’s bollocks, especially where technology is concerned even though Moore’s Law is coming to an end.
While I appreciate the World moves so fast that many people just want to have something that they can rely on forever, any brand that promises lifelong relevance is either utterly delusional or a bigger conman than Bernie Madoff.
When will brands learn great marketing isn’t about fabrication but authenticity,