I’ve written about San Pellegrino before.
I talked about their mental joint promotion with Bvlgari.
And the with Vogue.
I talked about how a brand I previously enjoyed was in danger of alienating me with it’s wanker associations.
To be honest, it’s less about who they partner with and more about how they present that partnership … screaming it out, showing their desperation rather than cool.
Well recently I saw something else …
To be honest it’s something I’ve seen for ages but maybe, because I was in Malibu, it seemed even more ridiculous despite the fact it kind-of fitted-in with all the other ridiculous folks that were there … prancing around in their designer gear despite the fact they were in a little park for little kids.
What am I going on about?
This …
Or more specifically, this …
Lets put aside the fact this is a can of soda wearing a little hat – A. LITTLE. HAT. – and focus on them creating an app that they want you to download before drinking their overpriced flavoured water.
What the hell?
Seriously, how pretentious, egotistical and up-yourself can they be?
Even the millionaire kids on instagram – with their turned up collars and turned down shades can’t pull all that off so successfully at once.
Seriously San Pellegrino, get your shit together.
You seem to have forgotten being classy and sophisticated is different to acting like Kim Kardashian.
I know Italians are capable of some alarming lack of taste, but this might be a step too far.