So recently, I saw this ad in Shanghai …
Can you see the problem?
Have another look?
Yes … apart from the words CAR FREE DAY, they’ve literally used Lorem Ipsum for the rest of the text.
And for those who don’t know what Lorem Ipsum is … it’s dummy text used by the advertising and printing industry when space has to be left for copy but it hasn’t been written yet.
Now I appreciate we’re in China so there’s a small possibility the people behind the ad didn’t speak English so didn’t realise the difference.
But I have to be honest, I don’t really believe that.
And even if it was true, what about the people who commissioned the work?
Seriously, this might be one of the laziest/stupidest things I’ve seen in a long, long time.
This is an amazing country that is developing at an incredible rate but when I see stuff like this, I am reminded so much of it’s progress is based on the aesthetic because under the surface ‘good enough, is good enough’ still permeates so much of what passes as standards.