I must admit I’m kind of happy to write this post.
You see, over the last couple of years, I’ve been writing endless odes to the creativity and ingenuity of designers … even proclaiming them to be far better at problem solving than most ad agencies.
Which is why I was so happy when someone sent me this milk packaging from Tesco’s.
I hope it’s real. Can someone please tell me it’s real.
[Though to be fair, based on the milk ingredients, it’s ‘on brand’. Literally]
