I’m back. Which means the operation went well.
Otis is still in Australia but he’s doing well and has starting dancing again so his Mum and me can breathe a massive sigh of relief.
With that in mind, let’s get back to more bland, boring stuff … starting with this:
I’ve always been of the belief that whether it’s an ad or a film or a product … it’s the details that really define who you are.
They can demonstrate the standards of the brand … the quality of the product or the stupidity of the ad agency amongst countless other things.
You see while society is often distracted by the big and the shiny, it’s the little things – often hidden in the shadows – that truly demonstrates whether the people/brands you are associating with, value you as much as they are asking you to value them.
I truly believe that, but the fact of the matter is I’m only saying it so I can post this picture …
At first I thought it was just a genius and cunning idea by the brand/agency to make their fairly bland ad stand out, then I saw the website was partially obscured and realised that it was just another example of lack of craft and care.
If they do that to their ads, I daren’t imagine what that means Cake Box do to their food.