I am doing a project about land ownership.
I know that sounds horrifically boring, but it isn’t.
Anyway, as part of my rabbit hole reading and research, I came across one of those sites where you can buy ‘titles’ … like Lord and Lady of the Manor.
And then I saw this …
Have you read it?
No, I don’t mean the bollocks testimonial, I mean the line near the top.
Yes, the one that basically says, ‘these testimonials may all be a pile of utter bullshit’.
Amazing eh?
I have to admit, I love their use of the word ‘illustrative’ … it’s as if they’re trying to say they want to add flair to their product story rather than just admit they’re writing lies.
Let’s face it, if you have to make up your ‘references’, you don’t have any references.
Believe it or not, the ad industry is more closely controlled than the newspaper industry … and while the owners of this company openly admit their references are illustrative rather than real, it still highlights how someone who wants to fuck with the system can fuck with it, regardless how closely regulated people may think it is.
But then even that doesn’t matter, because as I wrote in my post about Bernie Madoff, the people who fall for these scams are often – but not always, especially if they’re the elderly – complicit in some way.
Because as Bernie once said …
“I succeeded because when you offer people a deal that’s too good to be true, they never want to look too hard into the facts.
They say it’s because of trust. I say it’s because of greed.”