So back in the days when I was allowed on a plane, I was flicking through the channels to find something to watch when I came across something that had a proposition that literally screamed to be seen.
Seriously, if all creative briefs had such strong story, we wouldn’t be complaining about the standard of work ever again.
That said, if I was religious, maybe the shows description would put people off rather than pull them in … but then, given the alleged story of Jesus’ Mum, maybe they’d think it was a documentary.
It was a good too, one I would never have watched if that description hadn’t caught my eye.
OK, it’s not as good as the [fake] Dagenham Ford stuff from a few weeks ago, but whoever says copy doesn’t work doesn’t know what they’re talking about.
