Back in 2012, when I was at Wieden in Shanghai, we did a brand film for Fiat with the end line, ‘La Vita e Bella’.
Given we had a week to film it – literally – it ended up being a fun spot and we all remember it fondly … despite one of the clients being an absolute maniac.
Anyway, recently one of the creatives behind the campaign spotted a neon sign for sale on Amazon that looks suspiciously identical to the end line we used.
Not in terms of the words used – which is a well known Italian phrase – but in how it looks.
Given the Fiat 500 is a modern classic of design, I suppose it’s a compliment that the look of our end line was deemed ‘design-worthy’ enough to make and sell a neon sign out of it.
Or the person behind it is a lunatic.
