https://c2.staticflickr.com/2/1936/44675996164_54e897c44b_c.jpg
I saw this at Fulham tube station.
What were they thinking?
Oh I know what they were thinking … they thought this made Aviva look like a company who wanted to help ‘the little people’ be like the successful pin-stripe suit brigade.
But the fact is, when it comes from a company run by the pin-stripe suit brigade, not only does it lose any sense of authenticity, it feels patronising, condescending and as judgmental as hell.
And if you think I’m being a dick, the fact the last line is a cold, hard and harsh ‘capital at risk’ … you know the real goal of this ad is to get more commission than to spread the wealth.
Or maybe that’s just me.