I appreciate I am the last person who should be writing a post with a title like this one, but recently – when I was in Hong Kong – I saw this billboard …
Now I get that once upon a time, HK was indeed a gateway to China and … in some categories, like law and, to a degree, international finance, it still has a significant role … but China is not this closed off country anymore, in fact I could argue it’s more commercially minded than HK so it seems this is the worst headline you should use to try and attract clients.
Without doubt there’s a role for advertising in HK airport for people traveling to China – especially Chinese tourists – but it’s not because they don’t have options there, hell they have more options that any other place in the World, it’s that you might help them want your option more than the countless others they’ll have available to them the moment they land.