For all the shit I get about my fashion, music and gadget tastes, at least it comes from a place of actually liking and valuing the stuff.
The reason I say this is that a while back, I wrote a bunch of posts about vulgar displays of wealth.
I talked about a Merc that had been covered in diamonds.
And a gated community that wouldn’t let anyone – even family members – enter without a prior appointment.
And a TV that cost over US$130,000.
In all cases, it says more about the ego/stupidity of the creator than any positive influence they so desperately seek from those around them.
[That’s why from an ad perspective, I still think the Bentley approach beat the ‘classic’ David Ogilvy Rolls Royce approach, despite the ridiculously good headline]
But as much as we know there’s far worse than the things I highlighted above, I recently was sent a picture of possibly the most vulgar display or wealth – and taste – I’ve ever seen.
Even worse than the choices of the entire Kardashian family put together.
This …
Yes, it’s a Lamborghini.
With a huge, unsubtle Supreme sticker on the door.
Topped off with – in what is an act of genius or a mental health issue – a Peppa Pig head.
WHAT?
WHY?
Isn’t the Lamborghini enough?
Has owning a supercar become so mainstream that you have to put the logo of a skateboard brand on it to make it look cool?
Even if that is the case – and Supreme are an amazing case study for both the new rules of luxury and fan management [as covered in our America In The Raw book/presentation] – what the hell does Peppa Pig add?
Is it because it shows you have so much money you literally don’t give a shit what people think about you?
Is it because it lets you show you have so much cash you can piss on the sort of thing most people could only dream of owning by covering it in the sort of thing they don’t want to own.
Or is it because Peppa Pig is the biggest diva of all of them?
Whatever the reason, the owner deserves either the gold medal for money madness or a chair in the face … though to be honest, given they make me almost look financially responsible, maybe I should be shaking them by the hand,