I recently read an article about companies that really made an impact on me.
It wasn’t exposing any new theory or methodology.
It wasn’t connected to any particular campaign or individual.
It wasn’t even something I didn’t know, to be honest.
But it just hit the point of what makes good work culture and good work really clearly.
Fun.
I’m not talking about foosball tables or free food.
It’s not artificial or contrived, it’s embedded in how you work and what you make.
It’s the thing that makes coming into work each day exciting and enjoyable.
Where taking a chance is celebrated.
Where individuality is held in the highest esteem.
Where creating anything is filled with electricity and laughter.
Where being serious about what you do and why you’re doing it doesn’t mean having to be serious about how you do it.
It’s the best thing I’ve read about agency culture in a long, long time, made better by the fact it was written by Mark Wnek – a creative director who, by his own admission, was known for being able to start a fight in an empty house.
Every single person should read it. Especially if you’re a CEO.