OK, full disclosure, this is old.
OK, I know ALL my posts are old, but this is old even by my old standards.
I found this photo from an Australian supermarket in my emails and I still can’t quite believe a company would do this and not think people would find it insulting.
No, your eyes do not deceive you, Woolworths Australia thought it was a good idea to print point-of-sale material that laughed at the madness of spending $10 on a BBQ chicken, when theirs are only $9.88.
A saving of 12 cents.
A saving of 1.2%.
Look, I know they say ‘look after the pennies and the pounds will look after themselves’ but come on …
Do they honestly think someone who wasn’t going to buy a BBQ chicken will suddenly want one because they are saving 12 cents on it?
Or do they think someone who shops at another supermarket and wants a BBQ chicken will make a special trip to Woolies to save that 12 cents?
I literally don’t understand this.
And then there’s the fact that the cost of producing and distributing that point-of-sale probably added about 12 cents to the cost of those BBQ chickens, so all this means is Woolworths aren’t actually the fresh food people, but the foolish food people.