A few weeks ago I wrote about a Facebook ad Marcus sent me.
It was for some tech support social platform and – alarmingly – featured an illustration that looked very much like me.
As in, it looked EXACTLY like me.
Well either Marcus was behind it or he’s frequenting some very weird places on the net, because he just sent me another one.
Yes, another!
Same company.
Same social platform.
Same – but in a different pose – illustration of me.
WHAT. THE. FUCK?
I know we keep talking about the personalisation of ads, but this is ridiculous.
It also shows an alarming lack of strategy, because anyone worth their salt would know I wouldn’t want to be part of something I’m part of.