So I’ve been asked to speak at a McKinsey conference.
No, I’m not exactly sure why either.
Anyway, while they want me to talk about creativity, my goal is to cause debate and conflict among these highly paid, process driven, business brains which is why my presentation will be called, “You Wouldn’t Understand …” and I’ll be focusing on the magic of chaos.
Now I’m under no illusion the audience will regard me – and the industry I represent – as a bit of a joke, which is why I will do my usual 8 Mile strategy of owning all the prejudice and negativity they could throw against me so I rob them of their ammunition and force them to listen rather than judge.
And that’s where I need your help.
Of course there’s a bunch of stuff I could say, but I’m interested in things that go beyond just the process or thinking of creative development, but the ridiculous ways adland conducts it’s business.
To start you off, I want to leave you with a quote from a friend of mine, a new business guy at a super-successful agency’ that said this to me:
“I will travel miles to talk about myself to someone for free”.
When you see it like that, it’s pretty insane … ignoring the fact many management consultants do exactly the same thing except they call it a ‘business audit’. [Though to be fair to them, they then charge a fee that makes this sort of cold-calling pay for itself]
Anyway, any other suggestions or examples will be very, very welcomed and remember, you’re fighting for creativity here. And my personal vindictive satisfaction.