A long time ago, I knew the guys who started the design company ATTIK.
They had the sort of rollercoaster ride that made everyone involved in it, feel alive by scaring them half to death.
While this article is old, there’s tons of great advice in it for companies … whether new or old.
Having gone through a bunch of highs and lows with both Cynic and Sunshine – and a load of others to be honest – there’s so much of what they say that I absolutely relate to, whether that’s never letting the hustle stop to always being connected to what’s happening at the edge, rather than letting yourself be comfortable with the middle.
Or as they say it …
“It’s like retiring from football and ten years later expecting to play against younger guys, it wasn’t the way to go.”
Read it, I’m pretty certain you’ll enjoy it.