A few weeks ago, I smashed the screen of my iPhone 7.
To say I was annoyed was an understatement, especially when I was told that all of Shanghai’s Genius Bars were fully booked for 6 weeks so the only thing I could do – if I wanted things to be sorted quickly – was to turn up at an Apple store and queue up for hours on end.
So I did.
I got up early and was at the store at 8am so I could be first when the doors opened.
And you know what, I’m glad I did because otherwise I would not have been able to see this …
“What’s that you ask?”
It’s a group of blind people being given access to the store before it opens so they can shop safely and comfortably.
It may seem a little thing to us, but it would be a huge thing for them.
As we saw with Asda doing a special open store for customers suffering with autism, the retail industry is miles ahead of most organisations in terms of customer understanding and service.
Not to mention being light years ahead of adland and their often embarrassing attempts to make a difference to culture. Though, to be fair, that’s because most of them are only doing it because they want to win an industry award [namely a Cannes Lion] than to actually make something that has any real benefit for society.