… no, I’m not talking about the fact a t-shirt company was able to use my data from Facebook and serve me an ad of a product featuring my hometown and my favourite band …
… I’m talking about the fact they think I would want to be seen in that t-shirt.
Yes, I know I have the taste of a 1980’s Australian pub singer, but even I wouldn’t wear that.
Big data might help companies get an idea of what their audience do, but it fails to understand what they like.
For all it’s cleverness, the way the data is interpreted – and used – by so many companies is embarrassingly simplistic.
Not simple. Simplistic.
A strategy of simply mashing random interests together is not a strategy, it’s an embarrassment.
Jesus …