The picture above was sent to me by a mate of mine.
Forget the fact that there would be a massive amount of people who don’t even know what a cassette is … comparing a USB drive with a tape cassette is unfair comparison evil genius.
What next … comparing how far a plane can travel in an hour with how far people can walk?
Or maybe compare how many apps you can fit on an iPhone 7 256gb with a dial telephone?
And what the hell is the ‘limited edition’ element of these USB’s?
The colours?
Or the fact they come in packaging that has the words ‘limited edition’ written on it.
The worst thing is this will be successful.
Of course, part of this will be because they are cheap, but they will still sell by the bucketload and while many marketers will say this highlights how agencies are ‘out of touch’ with how to win at business, I would respond by saying they should look up the word ‘commodity’.