Many years ago, I started a blog that showed photos of all the conferences that were being held in the hotels I was staying.
I [stupidly] thought that over time, you’d be able to get an idea of when companies were undertaking their strategic planning.
I very quickly realised I was wrong.
The reason I say this is because I recently attended a client conference and when I walked into the hotel, I saw a noticeboard detailing all the companies who were having a meeting there that day.
Nothing strange about that.
And then I saw this.
WHAT THE HELL IS A WRITING BREAKTHROUGH CONCEPT WORKSHOP?
I would understand a writing masterclass … I would even understand a conference on how to develop breakthrough concepts … but a workshop on writing breakthrough concepts?
I wonder if L’Oreal understands this makes it sound like they’re admitting their products do nothing and it’s all in the fancy writing.
I can imagine the workshop now.
“This might be some $1.99 hand lotion from Boots, but through the power of the writing breakthrough concept, it suddenly transforms itself into a scientifically proven cell rejuvinator for elegant, smooth and soft hands”.
Seriously, when I see stuff like this, I die a little inside.
But not as much as the attendees probably are. Boom Tish.