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When Brand Experience Goes Bonkers … Or Brilliant

So I was recently in Baltimore and when I was heading back, I found myself at the airport with time to kill.

Given my new healthy regime, I thought I’d take the opportunity to get my steps in, so I started just walking all over the airport.

Eventually I came across a kids ‘play area’ which stopped me in my tracks.

Not just because it was tucked down a pretty depressing corridor.

Not because it felt a bit like a ghost town of a time gone past.

But because it had this …

Now I don’t know about you, but that looks awfully like the plane – which is not just any plane, but AIR FORCE ONE – has crashed into the ground!!!

Putting aside no one – especially kids – needs to have that sort of image in their head before they fly, I guess – depending on your political persuasion – it is either a perfect example of brand experience gone wrong or brand experience gone brilliantly.

Guess it is fun for the whole family. That is if your family are maniacs.

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