Yes I’m back.
I can’t say much about the papers I judged except that the posts I’ve written about past entries I’ve judged still seem insanely relevant.
So let’s get back to that blog post title.
What the hell am I talking about?
Well, it’s not another demonstration of my terrible maths skills, it’s actually about toilet paper manufacture Charmin, who claims 12 rolls of their loo paper is the equivalent of 54 other brands rolls.
What?
Look, I get they have a few more sheets than other brands, but the equivalent of 42 rolls?
Are they having a laugh?
Even when I look it up, I can only find this:
Ultra Charmin Ultra Soft Toilet Paper 12 Mega Rolls.Charmin Ultra Soft Mega Roll toilet paper is the softer* way to get clean, in a roll that lasts longer**. It has comfort cushions that are softer and 75% more absorbent*. You can use less*. Charmin Ultra Soft Mega Roll toilet paper is 2-ply and also septic-safe. We all go to the bathroom, those who go with Charmin Ultra Soft Mega Roll toilet paper really Enjoy the Go! (*vs. the leading bargain brand, **Charmin Double Roll)
Even this doesn’t explain it … and even if it did, I’d say they’re talking about their ‘double roll’ range which surely would mean it’s the equivalent of 24 rolls rather than 54.
To make matters even more confusing is that if you look the brand up on Amazon, it say’s 12 rolls is like 48, and while that is also obviously bollocks, at least the maths would make it sound sort-of plausible.
But whether it’s 48 or 54, the bit I don’t get – apart from how they are even claiming this – is that if each ‘mega roll’ is the equivalent of at least 4 other rolls combined, how the hell do they still fit on toilet roll dispenser?
I cannot tell you how much this is bothering me.
What am I missing???
Is this a future effectiveness award winner or an Enron contender?
Answers gratefully received.