A few weeks ago – after being away on a business trip – I found the above note on my laptop.
I have no idea who wrote it and – to be honest – I’m not sure if it was meant as a reminder of what I should be doing or a report on what I do … but either way, it’s a pretty good standard to live up to.
Many years ago, a magazine asked what my job was. I replied …
“To ensure no one gets complacent, whether that’s the team, the agency or the client”.
I used to think what that meant was to ‘keep pushing, prodding and provoking so we would stay focused on making the biggest difference in the most interesting way rather than settle for good and easy’, but now I know a better interpretation is this.
Be great.
Fuck shit up.
And do it again tomorrow.
We all win if we all want higher standards.