Back in March I wrote that APAC Insider Magazine had nominated Cynic for an Australian award, despite us ceasing to be a legal entity in 2010.
Well, today I got an email telling me ‘we were still in the running’ and they would be sending details for the award decision and ceremony.
Of course it’s all a load of bollocks, but imagine if you were a small company and thought you were honestly up for an award, you’d probably do whatever they asked because when you’re starting out, you’re continually looking for anything that reaffirms your decision to go it alone.
As I’ve written before, starting your own company is one of the best things you can ever do, but the journey – especially at the beginning – is incredibly fragile and this sort of thing has the potential to bring it all down.
Of course, there’s an argument it could also lift some people up … but if you win an award from a magazine who wants to nominate a company that died 7 years ago, you have to ask if the ‘award’ is something you really want to be associated with.
So, given these fuckers are exploiting the insecurity of small businesses, I’ve decided to give them a taste of their own medicine.
Sure, I’m going to continue going along with their ‘award’ – mainly because I’m genuinely interested to see how far their con goes on – but I’m going to do something else.
I can’t go into specifics right now, but let’s just say APAC Insider Magazine have received an email announcing their nomination for the International Magazine Publishers ‘Promotion of the Year’ and we’re going to see how they like a taste of their own medicine.
#PaybackIsGlorious