So yesterday – on Linkedin – I found this posted on my feed …
Now putting aside the fact I no longer work at Wieden, the fact is that part of the reason WK is so special is because it doesn’t have an abundance of people who have – or want to have – an MBA.
Wieden is born from a desire to use creativity to do it’s fighting.
That ranks higher than absolutely everything and anything else.
Now I should point out that I am not suggesting someone with an MBA isn’t creative, however that qualification does mean you have a greater focus on business than creativity and that ultimately flies in the face of Wieden’s beliefs.
Of course WK are savvy at business and Mr W is most definitely a business guy.
However unlike many in the ‘commerce World’, they want to grow through creative excellence not ‘optimization’.
Which is why I found this ad so weird.
Has Willamette had a lot of Wieden people there before?
Or had a lot of interest from them?
Or is the reason they are offering such a huge financial incentive means they want them because it will benefit them as much as the student?
Even though a recent decision at WKSH means there are some people who – in my opinion – could do with some basic lessons in how to successfully build a business – the reality is this ad shows how little Willamette know, rather than how much.