A while back, I wrote about how I was a marketing victim.
Well it appears I haven’t learnt a thing.
For reasons I literally do not understand – other than it was very late at night and I had been forced to wear proper shoes all day [no, really] because I was in Beijing and it was -11 – I found myself buying a bloody chakra bracelet from a Facebook ad.
I know, I know …
In my defence they were offering it at a 60% discount [probably because they knew it was utter crap and even they felt bad at selling it for full price] and it looked kind-of nice …
… but I appreciate these are not really much of a defence.
Anyway, when I got back to Shanghai, my purchase was waiting for me.
I must admit, I was kind-of nervous to open it … not just because I knew what I’d done was daft, but because Jill was looking at me with a ‘who are you?’ expression on her face.
So I opened it and while I admit that it sort-of looked like the picture in the ad [in the way the burger Michael Douglas ordered in the movie Falling Down, sort-of looked like the image on the restaurant menu] … let’s just say that for a guy who works in advertising, I’m still pretty damn good at falling for advertising.
I blame wearing shoes.
Yeah … it’s all shoes fault.