So I was reading a magazine this week when I saw this …
As you can see, it’s a photo of the NBA offices in the US, but what I love is the way the area around the lift buttons has been designed to look like a basketball.
Not a big thing you may say … and you’re probably right, but that sort-of attention to detail shows someone who has thought about what they’re doing and cares about what they’re making and in this day and age, I find that more impressive and appealing than the hype that goes along with every big ad campaign launch.
For me, this is more evidence that some of the most interesting work these days is coming from design firms rather than ad agencies.
Maybe that’s because design has to think in the long term whereas most ad campaigns think about the next 30 seconds … but in terms of developing ideas with lasting and sustainable impact, I think design companies are miles ahead from most ad agencies these days and if anything should kick our arse to get back to our craft, it’s that.