I don’t really write much about ads we – as in Wieden – do.
Not because I don’t like them, but because I like them too much.
Of course, there’s been the odd exception where I’ve not been able to stop myself – like one of my all time faves, Born of Fire for Chrysler at the Superbowl a few years back – but all in all, I tend to keep the work we do to myself.
Well, today that changes.
I’ll admit one of the reasons is because I literally don’t know what to write about today and this is my ‘get out of jail card’, but the other reason is there’s been a bunch of work from us recently that I think it just wonderful and I just want to put it out there.
Sure, a couple of the spots are from NIKE … and while many people may think thats easy for us to do, the reality is that when you have worked with a brand for 30 years and manage to still do work that feels fresh and energetic, that’s a testimony to the people involved. From both sides.
But there’s also some work that you may not know of.
Work from Milka, Samsung and Southern Comfort.
Work that covers the whole spectrum of tonality and style.
But there’s two things that unite them all.
The idea. The craft.
When I see this stuff, I get excited. Not just because it’s lovely work, but because standards are being maintained and pushed.
Where many agencies have to resort to scam to get stuff like this out, we make it.
And for the record, I haven’t written this post because my annual review is coming up soon. That’s entirely coincidental. Ha.
So sit back and enjoy some of the work I feel excited to be connected to, even if in some cases, it’s purely because I work for the same company.
Let’s start with an epic singalong for Kobe’s goodbye …
Next up is the charming story of a little boy and a strongman for Milka …
From fairytale we now make turn, what may seem a small, incidental, functional feature into something interesting and – dare I say it – potentially valuable …
… and then we do it again, turning a mobile phone ‘low light camera’ into a badge for a night life well lived. Lovely stuff.
The last 2 – for some reason – I can’t add on the blog, so I’ll just give you the links.
The first is the magically farcical ad we did for Southern Comfort.
Check it out. Seriously, just check it out.
It’s so incredibly mental and I’m so incredibly jealous of it. And it worked its ass off … probably because it’s so ridiculous that it was exciting and refreshing for an audience who are bored to death of being spoken to [or should I say ‘at’] with contrived, patronising and self-serving messages of meaningless blandom.
And the last one is our LunarEpic Flyknit spot for Nike China … even though the link will take you to the English edit of the film.
Of course I’m biased but I love it.
I love it for a whole host of reasons, but most of all because it is something that is visually rich and interesting and feels more like a music video than an ad … and in a world of overly-worthy ‘manifesto’ style communication, it’s refreshing and intriguing – ESPECIALLY as there is some really great insight work that led to this execution.
That’s it … if this post doesn’t keep me in a job then nothing else will.
So enjoy them all and be rest assured, I’ll find something to talk about tomorrow.
[Sorry]