I get that in life, people find different things exciting.
Some think train spotting is a thrill, for example.
I also understand that people like to think the job or industry they work in is exciting. It lets them feel they have value … importance … a purpose of repute.
But things go wrong when you try to convince others that what you do is exciting when the context they have for it, is the absolute opposite.
Which is my long-winded way of saying why this ad is basically insane.
Bringing the excitement back to dentistry???
What the hell?
And if that wasn’t bad enough, their explanation of what that means is even more delusional.
+ A general check up.
+ Two X-Rays.
+ Scale and clean.
+ All for the low price of 25 quid.
OK, £25 does seem cheap – in fact, it seems TOO cheap – but I have to say, I doubt anyone outside of dentistry would find this news ‘exciting’.
Christ, the British have terrible teeth so they’re definitely not going to buy into this bullshit. In fact, I’d go as far to say that I doubt even dentist-loving American’s would find this news ‘exciting’ … and they go hyper over teeth.
I am sure they are a good company. In fact I know they are. And anyone who goes into dentistry is worthy of extra praise because I can’t imagine what it’s like staring into people’s mouths each day.
But according to whoever wrote this – or thought this – it seems they believe a visit to the dentist can rival a night out to a concert or a theatre or even a night in front of the telly.
To which I want to tell them this.
It doesn’t and it can’t.
So stop making ads that are as painful as a visit to the dentist.
Thank you.