Being a Dad is awesome.
It’s hard work, but you get so much more than you put in.
I’d like to think I’m a good Dad … I certainly want to be.
But then I saw this father and I realised I am rubbish.
Frankly, I wish I could be this dedicated as him.
Actually, I wish I could be this dedicated to anything.
Adland once defined creativity for the masses, but nowadays most of them are playing catch-up to the creativity of culture.
Including Dads.
Like this one.
Sorry Otis.
