
Imagine you’ve invested a couple of decades on your career.
Experienced a huge range of highs and lows.
Worked on an incredible array of categories, clients and problems.
Built a reputation for being one of the good and the smart.
Then you decide to write a book.
A welcome a new set of highs and lows into your life.
But eventually you do it.
A book that not only conveys all you’ve learnt, but gives the reader valuable lessons on how to spot – or maybe even avoid – the same pitfalls along the way.
A labour of love.
And then – probably dues to exhaustion – you ask me to write a quote for the cover.
That’s stupid decision #1.
But it gets worse, because I send him this:
I once insulted Eaon at a conference. While I was on stage. Talking to a huge audience of his peers. He didn’t hit me. This is my way of saying thank you.
And despite that being true, he keeps it.
That’s definitely stupid decision #2.
Normally making 2 stupid decisions would automatically undermine any ability you are trying to claim, but Eaon Pritchard is a good, smart man [despite his awful judgement in who should write something for his book] so in an attempt to make amends, I would like to take this opportunity for you to keep an eye out for his new book.
It comes out early in 2018 and if you just ignore the quote [which I know you will] I think you’ll find it a terrific read.
