On face value, the title of this post is quite a big call.
But, when you remember there’s so little good car ads about, it’s not that hard to ‘stand out’.
And while the visual element of this Porsche ad is pretty boring, there’s something about that line of copy I really like.
In just 12 words, it’s managed to capture the sense of awe a Porsche should make you feel.
And while you could argue these 12 words could be used for any car brand, when you know that Frederic Porsche once said …
“I want to build cars that are not something to everyone but everything to someone”
… you realize how good that copy is.