Before I begin, this is not Australia bashing week.
I know I wrote something about the place yesterday, but this is entirely coincidental.
Besides, laughing at the misguided taste of an Australian government department is not the same as laughing at the entire nation.
A nation where my wife originates.
A nation that my son holds a passport from.
A nation where I am classed as a permanent resident. For tax reasons. [Bastards]
OK? Good … so I will now begin.
Cynic stopped being a legal entity in 2010.
We had a great run and had a great time, but opportunities meant we wanted to explore other paths in life.
While we kept the website up, it was for nostalgia purposes rather than any belief we would one day restart it again.
Besides, legally we wouldn’t be able to do that because the name – and all property of it – belongs to someone else now.
So imagine my surprise when I received this …
Yep, seven years after putting the shutters up, an Australian award group have recognised our brilliance. Or something.
Of course it’s bound to be a scam because business situation aside, the website is very dated and so to be nominated for anything other than ‘website best maintained in mothballs’ there’s no way we should be on any list.
But of course I’ve accepted the offer because I am very keen to see how far this goes.
I appreciate competition is tough these days … but I am astounded how many emails/letters I get from companies that have obviously done no due diligence. The amount of companies who write to me without realising I’m based in China is amazing.
Let’s be honest, if these companies can’t get their basic information right, then why would I believe they could do a good job for me?
Given the importance of reputation, I am shocked how many organisations don’t seem to give a shit about it. And I appreciate that’s saying something coming from me and my Birkenstocks.