So as you know, I’m running The Kennedys.
While it is focused on helping the guys express their creativity in ways they never thought possible, what I’m really teaching is how to be fearless.
Of course, you don’t really ‘teach’ that … all you can do is create an environment that gives them the space to gain the confidence to fail harder [to coin a Wiedenism] and then hope that in time, this approach becomes second nature to them.
The ad industry loves to talk about boldness and bravery, but quite often, what they actually mean is indulgence.
Of course not everyone is like this, but a lot are – which is why at the very beginning of the course, I wanted the guys to understand what I meant by fearlessness … and for me, there is no better person to talk about it than this guy.
God I love this speech.
I love the big things he says and the stuff hidden in the shadows.
Like how you need to commit to something rather than just be interested in it.
That creativity is there to provoke rather than to notify.
That if you’re not thinking in terms of unforgettable, you’re not thinking enough.
Great mantras … stuff that is applicable for whatever you do, regardless of industry.
Of course not everyone is going to be like George Lois – but that’s the point of The Kennedys.
It’s not about recreating someone else, it’s about making them better than they thought they could ever be … and the irony of it is less about developing additional skills, but simply listening and believing in who they truly are.
I’m enjoying watching their journey.
Talking of being who you truly are or more precisely, who you think I am … I’m off on holiday.
Again.
Yes, I know I’ve just been away for a month, but the next few days are a national holiday here so deal with it. At least it means you’re free from me, which I’m sure makes you almost as happy as it does The Kennedys.
Till Monday …