So recently I was walking through the local supermarket when I saw this …
Yep, that’s how they decided to present their bananas.
And the weird thing is, as ridiculous as it looks, it worked.
Now you could rightfully say this says more about my idiocy than their brilliance, but as I’ve said many times before, supermarkets have more insight into how people think and behave than pretty much every planner put together.
And what’s even better is that unlike a lot of planners, they don’t try and turn their insight into a ‘logical solution’, they embrace the madness because they know that as much as people may claim to make sensible decisions, they know deep down, they absolutely don’t.
To prove the point, I went in to buy some bin liners but came out with this …
… proving a man with a credit card and a deep sense of nostalgia is the best supermarket customer in the World.
So to any young planners out there, if you want to learn how to do your job better, don’t follow planner blogs or read planner books, go out and talk to a supermarket designer, because apart from knowing more than the rest of us, they won’t draw a ‘brand onion’ in a million years.