At 5pm tonight, Shanghai time, Nick Finney – one of our wonderful and talented creatives – will be getting a perm.
Not just any perm, but a 2 minute noodle/poodlesque type perm.
He’s not doing it because he has no taste.
He’s not doing it because he has a desire to look like Brian May.
He’s doing it because I talked him into it.
OK, so I am paying for it to get done, but it’s still amazing.
I genuinely believe it may be one of the best things I’ve ever done.
I’ve actually already written it in my resume. I’m not even joking.
So wherever you are, please spare a thought for Nick … because today is the day that he walks away from ever getting laid again.