So I saw this in Singapore recently:
No you don’t Olympus.
In fact, having read this, I would say you care far more about embezzlement and tarnishing reputations.
[Word of advice: Don’t read it. The CEO – who is the author of the book – comes across more as an egomaniac than a victim of corporate misdeeds, despite the fact he was most definitely a victim of corporate misdeeds]
And don’t even get me started on your tagline.
Your Vision. Our Future.
HAHAHAHAHAHAHAHAHAHAHAHA. What a pile of bollocks.
A long time ago, brands had a clear and concise positioning.
You knew where you stood with them because they made sure you understood what they stood for.
Now most of them go into this ambiguous-yet-meaningless, pseudo-Oprah, contrived life-and-lifestyle, passive bullshit.
And the irony is, it makes me want to NEVER buy anything Olympus.
NEVER.
Say what you mean and mean what you say.
It doesn’t have to be focused on what you make, it could be built around you approach or the attitude you have when doing things … but if you can’t even do that without falling into corporate talk blandom – obviously driven by the misguided belief that if you don’t alienate anyone, you will be attractive to everyone – then you can’t blame the public when they snort at you in derision and buy one of your competitors products.
You care about my health and happiness do you Olympus?
Well bring me a cup of coffee and a great documentary or piss off.