I kinda touched on this subject last week but this is – in some ways – an even more powerful/horrific [delete as appropriate] example of what I was taking about.
For years, we’ve been hearing how society are actively choosing ‘purpose driven brands’.
That more and more people are choosing to adopt an anti-materialism stance.
That thrift culture is becoming mainstream culture.
And while there is a lot of truth in that for a lot of people, it is not the only truth going on … and yet, it is often the only narrative that seems to be spoken about.
Ironically, by people and brands who are the opposite of who they try to claim they are.
I’m looking at you, Unilever. Cough Cough.
Which is why, while I hate the arrogant, overly confident, condescending asshole brands who peacock their one-dimensional status credentials – or should I say, ‘wannabe status’ credentials – to the masses, I at least begrudgingly admire their ownership of who they are.
And nothing sums this up more than this whoever is behind this bullshit:
Yep, it’s a 24k toothbrush.
A FUCKING GOLD TOOTHBRUSH!
Though given it’s US$60, I assume it’s ‘only’ a gold-plated toothbrush … which makes it even more stupid to own and says far more about your ‘status delusion’ than how much you care about your teeth.
Which is why I wish anyone who buys this has a lifetime of cavities, because if anyone deserves to make dentists even richer than they already are, it’s someone who uses puts a 24k gold plated toothbrush in their gob.
Never has the words, ‘eat the rich’ been so perfect.