So today was supposed to be my first day at Colenso.
It would have been so appropriate.
But it’s not.
Instead it’s going to be next Tuesday – because there’s a long weekend in Auckland.
Which means it’s even more appropriate.
April Fools Day was a day where companies used to show they weren’t cold and clinical beasts … but organisations with a sense of humour and self awareness.
Will that happen this year?
Can that happen with all the stuff going on with COVID?
Who knows, so instead I’ll leave you with something that sounds like a joke – but isn’t.
For reasons you don’t really need to know, I spoke to a hostage negotiator recently.
Obviously I was fascinated with what they had to say but then they said something that I’ve not been able to stop thinking about.
He said,
“If you have clients that think words – and how you say them – don’t matter, bring them to me. My job is marketing too”.
He wasn’t being facetious.
He wasn’t trying to be funny.
He meant it.
And I guess when your marketing is literally a matter of life or death, you both know how important it is and really care about how important it is.
Maybe more clients and agencies need to remember this, because based on so much out there, they would be the worst hostage negotiators ever hired.