So I saw this beverage fridge a week or so ago …
I can’t help but wonder if the ‘effi’ of efficold is meant to mean ‘efficient cold’ or ‘effin’ cold’.
Or maybe it’s the most genius name ever …
Letting cafe owners who have the fridge on their premises think it’s for efficiency so they don’t worry about the increase in their electric bill while letting hot, thirsty Londoners believe they’re about to consume a beverage that is fucking cold and will quench their thirst once and for all.
If only all brand names were so multi-interpretive because quote frankly, that is a better naming strategy than anything I’ve seen from any of the brand consultancies …
Have a great weekend. I know I will, it’s a long weekend here.
See you Tuesday.