A while back I wrote how money had turned Jeff Bezos into a badass.
Well, it might also have made him think he can do no wrong.
A few weeks ago I went into Whole Foods and saw this…
Yep, they’re selling Alexa products with their fresh fruit.
While one of Amazon’s great strengths has been in cross selling – I don’t know if this combination goes that well together.
Yes, I know I’ve previously written about supermarkets genius about tapping into people’s romantic notions, but Alexa and fresh fruit doesn’t seem to me to have a combination that could illicit some desire you want in your life.
And that’s coming from someone who has a shitload of Alexa’s in his house.
Not to mention a ton of other mad gadgetry.
I must admit, I think watching how Amazon deals with their Whole Foods ownership will be fascinating … though I really do hope it will be more thought out than simply shoving Alexa into all their stores.
After all, it’s called Whole Foods for a reason.